When hair loss is driven by itch, the “natural” win is often reducing triggers rather than adding more products. Common household irritants include fragranced detergents, dusty litter, and harsh shampoos. Swapping to unscented laundry products and a low-dust litter can make the coat look less “overworked” within a couple of weeks.
If your cat is licking the belly, legs, or base of the tail, consider a simple home audit: new cleaners, new candles, new plants, new food, or seasonal pollen. Hair loss has multiple contributing factors, including inflammation and hormonal influences, so reducing everyday irritants can be a meaningful first step (Allam AT, 2025).