Scratching is normal in small doses. The concern starts when it becomes repetitive, focused (especially on paws, belly, ears), or paired with visible changes—redness, flakes, odor, or hair thinning. Those are the cues that the skin’s surface is struggling to stay comfortable and polished.
Common reasons include environmental allergies, flea allergy dermatitis, food sensitivities, dry skin, contact irritation, and secondary infections (bacterial or yeast). Paws often take the hit first because they’re a daily point of contact with grass, dust, and cleaning products. If you’re asking what to do if my dog keeps scratching, start by looking for patterns: time of day, after walks, after grooming, or after diet changes.
Pet Gala™ is meant to support the visible side of this story—skin, coat, and nails—so your dog’s comfort shows up in the way they move, rest, and accept touch (see: Best Skin & Coat Supplements for Dogs).