Disclosure: La Petite Labs publishes this review and makes Hollywood Elixir, the healthy-aging formula compared with StrellaLab’s NAD+ product. This is a review of public information, not a hands-on feeding trial.
StrellaLab review: start with the particular formula
StrellaLab offers convenient dog supplements across several categories, with a verifiable NASC supplier listing and ingredient information on its product pages. The useful assessment is product-specific: some formulas publish amounts, some leave the serving basis unclear, and the NAD+ chew’s online materials disagree about its precursor and quantities. 1 4 6
Our view is that StrellaLab merits a closer look for its formats and accessibility, with label clarification before a purchase that depends on a precise active amount. Its public information does not justify treating every product as either proven or ineffective.
Looking at the NAD+ chew? Go to our StrellaLab NAD+ Recovery Immune Support vs. Hollywood Elixir comparison for the formula, research, portions and cost. This page covers the broader brand behind that choice.
The catalogue covers different needs
| Product sampled | What the formula emphasizes | What to keep separate |
|---|---|---|
| Omega Skin & Coat Chews | Salmon oil and flaxseed, with named fatty acids | A fatty-acid formula is not the same recipe as the allergy chew |
| Anti-Itch Immune Support | Fish-oil omega-3, turmeric, grape seed extract, quercetin and other ingredients | Itch-related marketing does not establish an allergy diagnosis or treatment result |
| Glucosamine Mobility Chews | Glucosamine, MSM, hemp ingredients, chondroitin and turmeric | A joint-focused product has a different job from an NAD-oriented formula |
| NAD+ Recovery Immune Support | Precursor ingredients with vitamin C, quercetin and resveratrol | Its NR/NMN wording and amounts need confirmation |
These sampled products illustrate why a brand review cannot supply one universal serving or efficacy verdict. StrellaLab also markets digestive and calming supplements; each needs its own label and evidence assessment. 1 2 3 5 6
StrellaLab does publish some ingredient amounts
It would be inaccurate to say the brand publishes no active quantities. The Omega Skin & Coat page lists, among other values, 35 mg EPA and 42 mg DHA, along with linoleic and alpha-linolenic acid figures. The problem is that the text does not clearly connect those milligrams to a specified number of chews. A number without its serving basis cannot tell you what your dog receives each day. 1
The allergy page also shows quantities, but its 3,000 mg fish-oil omega-3 figure is not presented with an unambiguous per-chew or daily serving basis. It should not be repeated as 3,000 mg in each chew. 2
For the NAD+ product, the issue is a direct conflict: the retailer ingredient list names NR chloride while the description names NMN, and the branded graphics and analysis text give incompatible amounts. Ask for the current jar’s complete panel. The product-specific review explains those differences without inventing a settled dose. 6
NASC membership is real; the audited seal is a separate claim
NASC independently lists StrellaLab as a Primary Supplier. That is useful confirmation of industry membership. The profile also states that the supplier still must pass an independent facility audit to obtain permission to display the Quality Seal. 4
The distinction matters. The listing does not, by itself, confirm a completed audit or Quality Seal authorization. Nor would a quality-program credential establish that a particular chew treats a condition. Our assessment gives the membership credit without upgrading it to a different credential.
What we could establish about the company and testing
StrellaLab identifies itself as StrellaLab LLC and gives a Sheridan, Wyoming contact address. Its NASC description refers to manufacturing partners, while sampled product pages use made-in-USA language. A contact address and a country-of-manufacture claim do not identify the factory making a particular jar. 4 5
In the About page and sampled omega, allergy and joint product pages, we did not find a named formulator, named laboratory or linked lot-specific certificate of analysis. This is a finding about the pages checked, not proof that no expert or laboratory was involved. A report supplied by the company could add information that was not public at the time of this review.
For a testing question, ask for the actual lot and test panel. A report for microbes or heavy metals answers a different question from an assay confirming each active ingredient’s content.
What customer reviews can help you decide
The visible NAD+ chew reviews include comments about flavor, softness and dogs accepting the treat. Those details can help you think about the daily routine, even though another dog’s preference cannot guarantee your own dog will eat it. The same reviews also describe perceived changes in play or energy; those observations do not isolate a supplement’s effect from food, medication, age or other care. 6
Read the review for the exact product and variant you intend to buy. A good experience with StrellaLab’s probiotic or joint chew is not evidence for its NAD+ formula. Retail availability and an enthusiastic review are useful purchase context, with different evidentiary jobs from a controlled trial.
Where Hollywood Elixir fits
For NAD-oriented healthy aging, Hollywood Elixir is the relevant La Petite Labs comparison. StrellaLab already combines precursor ingredients with vitamin C, quercetin and resveratrol. Our formula shares that starting idea and adds ingredients with other roles, including CoQ10 and reduced glutathione. 6 7
CoQ10 carries electrons within the mitochondrial machinery that produces ATP, the molecule supplying energy for much of a cell’s work. Reduced glutathione helps an enzyme turn reactive hydrogen peroxide into water. Those are distinct reasons for including them alongside NAD+ building blocks. 8 9
We recommend Hollywood Elixir for that wider cellular-nutrition design. Its 17-active healthy-aging formula brings precursor, mitochondrial, antioxidant and immune-support ingredients into a savory meal-time powder. The full ingredient panel makes the recipe and amounts available to inspect. These biological roles explain the formulation; they are not proof of a finished-product clinical benefit.
Read the dedicated StrellaLab NAD+ comparison for the daily purchase decision, or explore the Hollywood Elixir system. This is an overlap in healthy-aging nutrition, not a recommendation to replace a joint, allergy or digestive-care plan.
Five useful questions before buying
- Which current label applies to this exact product? Ask for every active amount, the serving size and the directions for your dog’s weight.
- Can I see a report for this lot? Ask for the laboratory or report issuer, sample identity and tests performed.
- Who manufactures it? A facility name and relevant certification clarify a general manufacturing claim.
- Who formulated or reviewed it? A person’s name, qualification and role make expert involvement assessable.
- What study supports the outcome being advertised? Check whether the study tested the finished product, one ingredient or a different intervention.
These questions are useful for La Petite Labs too. Our COA lookup gives access to available batch records; the report’s stated scope remains part of what you should read. A company’s answer can improve the evidence available to you.
What the historical 48/100 score means
StrellaLab received a 48/100 Public Transparency Score in the July 3, 2026 assessment, under the Brand Transparency Rubric. That dated record assessed what a buyer could publicly verify across labels, scientific rationale, expert identity, testing, manufacturing and related disclosures.
The underlying scoring record already distinguished NASC Primary Supplier membership from the audited Quality Seal and recognized that some official product pages disclosed milligram amounts.
The 48/100 is retained as the historical brand assessment, not a new score for the NAD+ chew or a current rescore of the catalogue. The score is not a product-quality verdict. See the broader transparency report for its context.
Should you consider StrellaLab?
Consider the product that matches the nutritional purpose you have in mind, then check its exact label. StrellaLab’s formats, retail access and supplier membership are real strengths. Unclear serving bases and conflicting NAD+ declarations are concrete reasons to obtain clarification before relying on the claimed amount.
For an owner choosing an NAD-oriented daily formula, our preference is Hollywood Elixir’s broader cellular-nutrition design. CoQ10 and reduced glutathione give the additional ingredients an understandable purpose, and the full formula fits into the usual meal. Start with the product comparison to decide whether that approach fits your dog and budget.
If pain, persistent itching, appetite changes or altered behavior prompted the search, start by finding out what has changed with your veterinarian. The supplement decision should fit the care your dog needs.
Frequently asked questions
Is StrellaLab a legitimate supplement brand?
It is an operating brand with a public company identity, retail listings and an NASC Primary Supplier profile. Those facts do not establish that every health claim has been demonstrated in a finished-product trial.
Does StrellaLab have an NAD+ dog supplement?
Yes. NAD+ Recovery Immune Support is a 90-count peanut-butter chew sold for dogs. Its online NR/NMN wording and active amounts conflict; our dedicated comparison explains the product and Hollywood Elixir alternative.
Are the omega chews and allergy chews the same?
No. Omega Skin & Coat and Anti-Itch Immune Support have different product pages and ingredient descriptions. Similar itch-related marketing does not make the formulations interchangeable.
Does StrellaLab disclose ingredient amounts?
Some official pages publish quantities, including EPA and DHA figures for the omega chews. Serving bases can be unclear, and the NAD+ materials contain conflicting amounts. Check the current panel for the exact product.
Is StrellaLab an audited NASC Quality Seal holder?
The NASC profile checked confirms Primary Supplier membership and says the supplier still must pass an independent audit to obtain permission to display the seal. It does not confirm audited seal status.
Who makes StrellaLab products?
The brand identifies StrellaLab LLC and lists a Sheridan, Wyoming contact address. Its NASC description mentions manufacturing partners without naming a factory. The contact address should not be assumed to be the manufacturing site.
Does StrellaLab identify a formulator or publish batch COAs?
No named formulator, named laboratory or linked lot-specific COA was found on the About and sampled omega, allergy and joint pages checked. Ask for the information for your product; that bounded finding does not establish that testing or expert involvement is absent.
Why does the page still show 48/100?
It is the July 3, 2026 Public Transparency Score, retained with its historical date and original scope. It is not a current rescore or a rating of the NAD+ chew’s effectiveness, safety or overall product quality.
Is Hollywood Elixir an alternative to every StrellaLab product?
No. It is the relevant comparison for NAD-oriented healthy-aging nutrition. Its CoQ10, reduced glutathione and wider 17-active formula make a different recipe; it is not a blanket replacement for joint, allergy or digestive care.
What should I request before buying?
Request the current active panel and serving basis, a lot-specific test report, manufacturer details, the name and role of the formulator or reviewer, and the study supporting any outcome claim important to your decision.
StrellaLab Omega Skin & Coat Chews — Named fatty acids, published figures and directions; serving basis remains unclear.
StrellaLab Anti-Itch Immune Support — Distinct allergy-oriented formula; displayed quantities do not establish a per-chew amount.
StrellaLab Glucosamine Mobility Chews — Representative joint formula and named ingredients.
NASC StrellaLab Primary Supplier profile — Exact membership wording distinguishes listing from permission to display the audited Quality Seal.
StrellaLab About us — Company identity, contact address and brand description; bounded public-disclosure review.
StrellaLab NAD+ Recovery Immune Support — Retail identity, ingredient text, branded graphics and visible owner reviews; conflicting declarations are identified.
Hollywood Elixir ingredients — Full declared formulation; biological rationale does not establish a finished-product outcome.
Mitochondrial electron transfer from NADH to coenzyme Q — Normal-biochemistry reaction, not a canine supplementation trial.
Glutathione-dependent peroxide removal — Normal enzyme reaction using reduced glutathione; no oral formula effect inferred.
