Maintained or improved owner-assessed cognitive function after 90 days.
The trial enrolled 70 senior dogs with mild to moderate cognitive impairment. Researchers tested a combination containing an NAD+ precursor and a senolytic.
The research behind Hollywood Elixir’s approach to daily healthy-aging support for dogs and cats — and the reason for every ingredient.

Maintained or improved owner-assessed cognitive function after 90 days.
The trial enrolled 70 senior dogs with mild to moderate cognitive impairment. Researchers tested a combination containing an NAD+ precursor and a senolytic.
Cats receiving the multi-nutrient diet lived longer on average than those receiving the control diet.
The study followed healthy cats receiving one of three diets over nine years, examining lifespan and age-related changes over time.
Hollywood Elixir brings together NAD+ precursors, antioxidants, and cofactors — selected to support the cellular foundations of everyday vitality. Designed for the biology of aging.
NR provides building blocks for NAD+.
CoQ10 helps cells produce energy.
Antioxidants help protect against oxidative stress.
B vitamins support normal nerve function.
Beta-glucans interact with innate immune cells.
Quercetin is studied for its effects on inflammatory pathways.
Explore the science of cellular aging through our openly shared evidence maps.
See how we organize aging research for each species, including the distinction between direct evidence and broader scientific inference.
A closer look at NAD+ biology, how the body handles it, and species-specific considerations.
See how our model maps Hollywood Elixir across five foundational aging systems—and how coverage is scored.
Explore the molecules and pathways behind NAD+, and how NADomics research informs Hollywood Elixir’s formulation.
Every batch is tested for:

