The Circle

A Quiet Community of Care

Because dignity doesn’t end with your own pet.
It extends, softly and surely, to others in need.
And the way you nourish reveals who you are.

Loyalty with Meaning

In every gesture of care, there is a deeper thread—something that binds love, intention, and action into one coherent whole.

The Circle is our way of honoring that. A quiet invitation to walk with us in grace—where every purchase, every referral, every gift forward becomes part of a more beautiful pattern: one of generosity, connection, and care.

A Community That Reflects What Matters

We believe loyalty is not measured by how often you return, but by how deeply you belong.

In The Circle, our rewards are not just incentives—they are reflections. Of what we value. Of the bonds we nurture. And of the quiet coherence between what we believe and how we live.

How It Works

  • Earn Petals

    ... through your everyday acts of care: purchases, referrals, reviews, and milestones.

  • Redeem Petals

    ... not only for product rewards—but also to support verified grassroots pet rescue organizations.

  • When you invite

    ... others into The Circle, they’ll receive $10 off their first order, and you’ll earn points. It’s not just a reward—it’s an extension of trust.

A Living Circle: A Journey of Care

  • 🌱 The Gentle One

    Where care begins.

    From your first order, you begin to gather petals—not for how much you spend, but how you show up. Every purchase prompts a $1 donation to a rescue on your behalf.

    Unlocks With:

    • Your first order

    What It Means:

    • $1 donated per order—this happens with every order, for every customer, every time

    • Petals earned for every action (orders, reviews, referrals)

    • Redeem petals for discounts or for shelter donation

    You’ve planted something.
    Now, let it grow.

  • 🌿 The Caretaker

    Tending what matters.

    After three moments of care—whether orders, referrals, or months subscribed—we mark that quiet commitment with a $10 donation on your behalf.

    Unlocks With:

    • 3 orders, or 3 referrals, or 3 months subscribed

    What It Means:

    • $10 milestone donation to pets in need

    • Early access to product launches

    • A thank-you note from our founder

    A few small acts, repeated with care—
    and you’ve already made a difference.

  • ✨ The Lightbearer

    When care becomes light.

    You’ve gone further—giving, sharing, returning again. Once you’ve invited five friends, stayed for five months, or spent $500, we offer a $20 donation on your behalf, directed by you.

    Unlocks With:

    • 5 referrals

    • or 5 months subscribed

    • or $500 spent

    What It Means:

    • $20 milestone donation (you choose the rescue)

    • Access to The Circle Journal: stories, impact, letters

    • A surprise gift, chosen with care

    • Quiet influence: help shape our future giving

    You carry light, and others feel it.
    This is how circles grow.

🐾 Giving Partners

We are proud to support Animal Haven in New York and The Milo Foundation in California—two small, transparent rescues we quietly admire.

Donations are made regularly through The Circle milestones and your purchases.

Why We Created This

Because loyalty should mean more.

Because grace is circular.

And because there is dignity in coherence—when the way we nourish, the way we give, and the way we live… align.

🌿 A Note on Experience

We’re currently in the process of fully automating The Circle, so that every act of care is recognized seamlessly. For now, only select features are live within the Customer Profile page under Order Status and The Circle—including the ability to redeem Petals for discounts.

Donations to rescue shelters are tracked manually, and tier milestones (like subscriptions and referrals) are reviewed by hand. We’re also working to build a public donation tally—so you can see the quiet impact this community is already making.

We appreciate your grace as this system grows. The heart of it is already working—you are giving, and it is already reaching others.